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want to collaborate?

“I’m not the smartest fellow in the world, but I can sure pick smart colleagues.”

- Franklin D. Roosevelt

  • J-Hy is short for Jan Hyland. I am J-Hy, and J-Hy is me. But that doesn’t mean I work alone.

  • Most clients hire me to provide communications counsel and serve as their press secretary. I become part of their communications team.
  • My core competencies include:
  • communications strategy, planning, and implementation
  • message and content development
  • media relations
  • grassroots/ally engagement
When there is an additional skill set needed, I collaborate with trusted colleagues and service providers.
I sometimes work on small projects. Other times, I work on multi-disciplined public affairs and issue advocacy campaigns that involve pollsters, ad agencies, grassroots firms, and dog trainers*.
*I just tossed that in to see if you were still reading. I have yet to work on a campaign that involved dog trainers, but I do need a good one for my neurotic beagle mutt, Chloe. PM me if you have a recommendation.

“Plans are nothing. Planning is everything.”

- Dwight D. Eisenhower

got plans?

Most clients don’t know exactly what they need from a PR firm, and that’s OK.
You’re busy running your business and doing what you do really, really well. It’s our job to help you figure out what your communications needs are and how best to meet them.
First we need to ask a lot of questions, like, “What are your goals?”
We need to talk about your customers, constituents, competitors, and critics. We need to understand what you celebrate as well as what keeps you up at night.
We also need to understand what kinds of communications assets you already have and what else you need to add to your toolkit.
All of that helps define a plan of action. Communications plans need to be adaptable to changing circumstances, but not having a plan is a sure way to miss opportunities.
J-Hy Communications is skilled at developing communications strategies and implementation plans that align client resources with goals to achieve results.

“Nothing will work unless you do.”

- Maya Angelou

what works?

Years of hard work have taught me that work is what works. Technology helps, but it doesn’t replace skill or judgment.
The media world keeps changing, so even if there was a magical playbook, it would be out of date before you could download the PDF.
I prefer small, highly engaged, and focused teams that work side-by-side with clients so we can adapt to suit your exact needs and accurately reflect your brand voice and culture.
Every client and every circumstance is unique. Experience informs decision-making and ability to execute.
check out some of my work
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COMMUNICATIONS COUNSEL | MEDIA RELATIONS | MESSAGE & CONTENT DEVELOPMENT
J-Hy Communications
Copyright © 2021 J-Hy Communications. All rights reserved.
Contacts
(703) 801-8474
Jan.Hyland@jhycom.com
Address
11710 Plaza America Suite 160Reston, VA 20190 
Service Area
The Greater DC Area

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